Douja d’Or returns from September 11 to 20: ten days to experience Asti through its wines, flavors, social gatherings, and the most evocative spots in the historic center. This edition invites you to discover the city step by step and glass by glass, as squares, palazzos, courtyards, and urban spaces transform into venues for tasting, conviviality, culture, and storytelling. Douja d’Or 2026 promises an immersive, open, and city-wide experience—a journey through wines, atmospheres, events, and flavors designed for wine and spirit enthusiasts, those eager to explore the local area, and anyone wishing to experience Asti in a fresh way. Tasting stations and masterclasses will be presented by *Piemonte Land of Wine* and various local consortia, including the *Consorzio Tutela dell’Asti e del Moscato d’Asti.